Celebrity chef Gordon Ramsay has come under fire from animal rights campaigners after eating a snake heart in his latest TV show.
The TV personality was filmed downing the heart of a cobra in a snake restaurant in Vietnam as part of his series Gordon's Great Escape, which airs in the UK on Monday.
Ramsay is warned he will feel the organ beating in his stomach for several minutes, afterwards as he admits, "The thought of eating that turns my stomach."
The episode has not gone down well with animal rights activists at UK charity Animal Aid, who have branded Ramsay's stunt "cruel, attention-seeking (and) sick".
"It's an awful and vicious thing to do to an animal and Gordon Ramsay is complicit in it," Animal Aid director Andrew Tyler adds.
"He's made sick entertainment out of this animal's suffering to make himself look interesting but I think he's just an inadequate creature."
"Viewers are made aware before the start of the program that some sequences feature animal slaughter," a spokesperson for the Channel 4 network insists.