picturespost: Shania Twain


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Shania Twain

 Emerging in the mid-'90s, Shania Twain became the most popular country music artist since Garth Brooks. Skillfully fusing mainstream, AOR rock production with country-pop, Twain and her producer/husband, Robert John "Mutt" Lange, created a commercial juggernaut with her second album, The Woman in Me.
The record became a multi-platinum phenomenon, peaking at number five on the pop charts and eventually selling over nine million copies in America alone. Twain might have sold a lot of records, but like other mega-selling acts before her, she earned few good reviews -- most critics accused her of diluting country with bland, anthemic hard rock techniques and shamelessly selling her records with sexy videos. Fans ignored such complaints, mainly because her audience was comprised of many listeners who had grown accustomed to such marketing strategies by constant exposure to MTV. And Twain, in many ways, was the first country artist to fully exploit MTV's style. She created a sexy, video-oriented image -- she didn't even tour during the year when The Woman in Me was on the top of the country charts -- that appealed not only to the country audience, but also to pop fans. In turn, she became a country music phenomenon.